1. Introduction
DATAMASTER CONSULTING LIMITED (“we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data in a fair, transparent, and lawful manner.
This Privacy Policy explains how we collect, use, store, and share data — including personal information — when you use our services, visit our website, or interact with our products and solutions.
We comply fully with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant privacy laws.
2. Who We Are
We provide a range of data and analytics services including:
- Consumer Data Insights
- Market Research Data
- Demographic & Geographic Data
- Business Intelligence Datasets
- App & Web Analytics Data
- Sensor & IoT Data Solutions
- Custom Data Collection & Analysis
- Data Anonymisation & Compliance Services
- Data Licensing & API Access
Our goal is to deliver high-quality, ethically sourced, and compliant data that empowers organisations to make informed, responsible decisions.
3. Data We Collect
Depending on the service, we may collect or process the following types of data:
a. Personal Data
- Contact information (e.g. name, email address, telephone number)
- Professional details (e.g. job title, company name)
- Account or subscription details
- Communications and enquiries
b. Business & Analytical Data
- Company and industry information
- Market and financial metrics
- Consumer behaviour and trend data (aggregated and anonymised)
c. Technical & Usage Data
- IP address and browser type
- Device and operating system information
- Website analytics and interaction logs
d. IoT and Sensor Data
- Environmental or operational readings collected through connected devices
- All such data are anonymised or pseudonymised before processing
4. How We Use Data
We process data for the following purposes:
- To deliver and improve our services and datasets
- To perform market and consumer analysis
- To personalise user experiences and recommendations
- To provide customer support and respond to enquiries
- To ensure compliance with legal and regulatory obligations
- To develop new products and data solutions
- To deliver marketing communications (only where consent has been provided)
All analytical or statistical outputs are derived from anonymised or aggregated data that do not identify individuals.
5. Lawful Basis for Processing
We process personal data under the following lawful bases:
- Consent: Where you have actively provided consent (e.g. subscribing to updates).
- Contractual necessity: When data processing is required to fulfil an agreement or service request.
- Legitimate interests: When processing is necessary for our legitimate business purposes, provided these interests do not override your rights.
- Legal obligation: When we are required to process data to comply with law or regulation.
6. Data Sharing & Third Parties
We may share data with:
- Trusted partners and service providers who support our operations (e.g. hosting, analytics, or compliance partners).
- Clients and licensees who access anonymised or aggregated datasets.
- Regulatory authorities where required by law.
We never sell or rent personal data to third parties.
All partners are subject to strict confidentiality and data protection agreements.
7. International Transfers
Where data is transferred outside the UK, we ensure that appropriate safeguards are in place — such as Standard Contractual Clauses (SCCs) or transfers to countries with adequate protection status as determined by the UK government.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.
Aggregated or anonymised datasets may be retained indefinitely for analytical and research purposes.
9. Data Security
We apply robust technical and organisational measures to protect data against unauthorised access, loss, misuse, or alteration.
These include encryption, access controls, secure storage, and regular security audits.
10. Your Data Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent at any time
- Object to or restrict processing
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise these rights, contact us at: info@datamasterconsulting.co.uk
11. Cookies & Tracking
Our website uses cookies and similar technologies to improve functionality, analyse usage, and personalise content.
You can manage cookie preferences through your browser settings or our cookie management tool.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the “Last Updated” date shown at the top of the page.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact:
DATAMASTER CONSULTING LIMITED
Email: info@datamasterconsulting.co.uk
Address: Sbc house Restmoor way, wallington, sm6 7AH